We didn't reinvent the wheel, just medical communications

What Are Medical Insights?
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In today’s complex healthcare environment, understanding the needs and perspectives of healthcare professionals, patients, and other stakeholders is critical. Medical insights are structured, evidence-based learnings gathered through scientific exchange, clinical practice observations, and engagement activities.
These insights go beyond surface-level feedback. They reveal real-world unmet needs, barriers to adoption, knowledge gaps, and practice patterns that inform strategic decision-making across the product lifecycle.
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At S24, we help life science organizations collect, structure, and analyze medical insights so that they can translate them into better strategies, stronger evidence generation, and improved patient outcomes.

Why Medical Insights Matter

- Shape Medical Strategy – Identify the scientific questions and clinical challenges that matter most.
- Inform Evidence Generation – Highlight data gaps that need to be addressed in trials or real-world evidence studies.
- Support Launch Excellence – Anticipate barriers to adoption and design effective education and engagement programs.
- Bridge Stakeholders – Ensure that patient perspectives and HCP needs guide development and communication.
- Build Medical Team Capability – Training equips MSLs and medical teams to collect insights (structured, strategic information) rather than just observations (anecdotal notes).

Case Study: Turning Insights Into ActionThe Challenge:
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A global pharmaceutical company was preparing to launch a novel therapy for allergic disease. Despite strong clinical trial data, early interactions revealed that many pediatric allergists were hesitant to prescribe the treatment due to concerns about long-term safety and lack of clarity on patient selection.

Our Approach:

- Designed a structured insights program with field medical teams across Europe and North America.
- Coordinated specialized training with an external group focused on MSL excellence. This ensured medical teams learned how to gather true insights—capturing strategic signals and clinical needs—rather than merely documenting observations.
- Collected insights from HCP discussions, advisory boards, and congress sessions.
- Applied advanced analytics to identify common themes: safety data needs, diagnostic uncertainty, and educational gaps for parents.

The Outcome:

- Insights directly shaped the company’s medical education strategy, leading to targeted webinars and peer-to-peer training on pediatric safety data.
- Evidence gaps highlighted by allergists were prioritized in ongoing clinical trial design, ensuring real-world relevance.
- Training transformed the MSL team’s capability to collect actionable insights, resulting in consistently higher-quality field intelligence.
- Within 12 months of launch, prescription uptake exceeded projections by 14%, supported by stronger confidence among pediatric specialists.

This case demonstrates how high-quality medical insights, when combined with excellence in training and structured analytics, can change the trajectory of a product launch and ultimately improve patient care.

Our Expertise

At S24, we combine medical expertise with advanced analytics and tailored training to deliver:
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- End-to-end insights management – from collection to reporting.
- MSL and medical team training programs – equipping field teams to capture strategic insights, not just surface observations.
- Customized dashboards that make trends and priorities clear.
- Actionable recommendations aligned with medical, scientific, and patient outcomes.

We don’t just gather information — we help you translate insights into strategy and build lasting medical excellence.